Everyone is talking about Jewish identity. We are, each in our own ways, trying to cultivate it, transmit it, enhance it, ensure it…. and measure it because we want to know if we are making a difference. So, what kinds of things have we, are we, and should we be measuring that would tell us – that would be evidence for helping us understand – the extent of our programmatic success and our philanthropic ROI in this massive communal endeavour? Listen to my talk and you will hear tell of the trials, tribulations, and triumphs of the efforts over the past 50+ years to do just this.