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Green Israel Campaign on CNN

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Israel Launches its First-Ever Global Television Campaign to Brand it as a Green Country The State of Israel is, for the first time, launching an international television campaign on CNN to brand itself as a green country which pioneers "green technology." The campaign is the joint initiative of the Prime Minister's Office National Information Directorate, the Environmental Protection Ministry and the Foreign Ministry. This is the first time that the State of Israel has launched an international campaign of this kind. The campaign premiered today (Thursday, 21 June 2012) at the Rio +20 UN Conference on Sustainable Development. The conference is the largest of its kind in the world, with approximately 50000 participants. The State of Israel is being represented by an approximately 70-member delegation, with members from the Government, the private sector and the third sector, and is led by Environmental Protection Minister Gilad Erdan. Prime Minister Benjamin Netanyahu spoke today with Minister Erdan and thanked him for his Ministry's many activities to advance an environmental agenda and for placing the State of Israel at the forefront of green technology. In the framework of the campaign, "Green Israel" promotional clips will be broadcast adjacent to weather updates on CNN International over the next two weeks. (Click here for a YouTube link.) The broadcasts emphasize the facts that Israel is a leader in environmental technology and that Israeli developments are in use ...
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